Tourism improvement district expansion to Sand City
Monterey
Summary
Sand City's two new Marriott hotels join the countywide lodging assessment district, expanding destination marketing funding across the county.
At a glance
- Total mentions
- 2
- Last 30 days
- 0
Last discussed Mar 17, 2026.
Impact analysis
Lodging assessments in Sand City will now fund countywide destination marketing.
Tourism operators and lodging businesses countywide.
None identified; the delay simply pushes back the timeline.
Mentions & discussions (2)
Council Regular Meeting — March 17, 2026
Sand City's two new Marriott hotels join the countywide lodging assessment district, expanding destination marketing funding across the county.
Council Regular Meeting — January 20, 2026
Adding Sand City to the Monterey County Tourism Improvement District was tabled because required public notices weren't properly done. Hoteliers get clarity by January 28, and the district could be operating by early April.
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